CURRENT DEALS

HELLO THERE

START SHOPPING HERE

AROPUR DRY TEXTURE SPRAY

For Touchable Hold Lived-In Fullness & Body

Dry Texture Spray- Creates Instant fullness, body, shape and texture. Transforms hair into voluminous styles while retaining the hairs' natural movement. 

SHOP NOW

NEW LOOK

SAME FORMULA

Directions: Shake well. Hold 6-10 inches away and spray on dry, previously
styled hair for extra fullness and hold.

GET IT

NEW DEALS

JAN / FEB 2025

AroPur Dry Texture Spray
New

AroPur Dry Texture Spray

Log In to see Prices and Add to Cart.
Sudzz Station Booster

Sudzz Station Booster

Log In to see Prices and Add to Cart.
AroPur Biotin CleanseAroPur Biotin Cleanse
New

AroPur Biotin Cleanse

Log In to see Prices and Add to Cart.
Sudzz CASHMERE BUY 6 GET 1 Liter FREE
On sale

Sudzz CASHMERE BUY 6 GET 1 Liter FREE

Log In to see Prices and Add to Cart.

2024 TREND SPOTLIGHT

The Hime /Princess Haircut

Sometimes called “The Princess Cut" or the anime “jaw-drop haircut,” this style dates back over a thousand years.

 Wikipedia quotes Professor Tomita of Yamano College of Aesthetics who describes the cut as having originated from the hairstyles of noblewomen in the Heian period in Japan, which ran from 794 to 1185.  In the Edo period (1603-1868), which was the period during which the action of Shōgun is set, the style lives on and is worn by the highborn characters Mariko and Ochiba.

Oil Slick Haircolor 2024

THE TREND THAT NEVER LEFT

An oil slick color palette got its name from that shimmering swirl of color that results when oil is mixed in a pool of gas or a puddle of rainwater.

BOB HAIR CUT

ALWAYS STRONG

If there’s one haircut that has stood the test of time, it’s the bob. Since its inception, the bob has continuously evolved and adapted to changing styles and preferences, making it an enduring choice for individuals looking to make a statement with their hair. It has remained Relevant for 3 consecutive years, since its reappearance.

WHIMSICAL & FUN

Peach Fuzz Fantasy

Somewhere on the spectrum between pastel pink and orange sits Pantone’s 2024 Color of the Year, Peach Fuzz, described as “a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.” The color is as soft and warm as it is vibrant, and you can almost feel it against your skin like a plush blanket.

HAIR TREND SPOTLIGHT 2023

OCTOPUS HAIRCUT

Basically It mirrors the shape of an octopus—weight via short layers at the top, then thinner, longer layers coming out on the bottom.“It’s similar to a shag shape, but instead of removing a lot of weight like is required of a shag, you leave it,” says Toni Jennings, stylist and owner of Hair House ATX in Austin, TX. “In order to achieve the shape of the ‘octopus’ it requires a bit of weight. We like the disconnect between the heavily layered top section, and the length. Don’t be scared of the disconnection or the weight.”

HAIR TREND SPOTLIGHT 2023

BIXIE HAIRCUT

Somewhere between The Bob and Pixie enters The Bixie, a heavily layered, texturized, and cropped hair cut that falls just below the ears and above the shoulders. This trending look is reminiscent of a short 80s Shag, and when paired with its trending counterpart, the curtain bang gives a sassy French Girl vibe. A stylist must utilize both razor and scissor cutting techniques to achieve maximum movement to achieve this look.

HAIR COLOR

ACHIEVE THESE LOOKS

GET THE LAUNCH SPECIAL

NEW BRAND CARBON PLUS